Vitale Barberis Canonico S.p.A.

Fine fabrics for making clothing

Luxury brand in the field of fine fabrics for making men clothing, Vitale Barberis Canonico since 1663 manufactures woolen fabrics of excellent quality becoming synonymous of elegance especially for formal suit.

The Internet Marketing project

The project of internet marketing that NUR developed for the historic wool mill based in Biella, Vitale Barberis Canonico involved many facets _ in the brand online promotion sector. NUR starts from a detailed study of the online luxury sector, its communication channels, its marketing strategies and of the main target habits of companies working in the world of luxury.

Once inside luxury universe, we fell in the specific situation of Vitale Barberis Canonico, a company with a history of 350 years behind, thanks to its exclusivity, Made in Italy and the accurate selection of raw materials. Therefore established the core values of the internet marketing to plan the brand strategy NUR began to build a high performance web site on graphic and functional plan, which would be at the same time an instrument of work (with the press area, news, events) an important window of promotion abroad (with a multilanguage setting in English, French and Chinese) and simultaneously a virtual "museum" of the most important stages reached in the years by the company, since its foundation in 1663.

The website was designed to be correctly consulted from all the main mobile devices and in parallel was carried on a positioning project on national and international search engines. Finally NUR trained Vitale Barberis Canonico staff with a course in Social Media Marketing focuses on the business possibilities on social networking platforms.