Sportive and luxury billiards

Historical brand of national agonistic billiard, Cavicchi in recent years has re-launched its brand by combining the traditional sports production with an exclusive line of luxury billiards. Within the website, available also in English, there is an e-commerce solution for billiard accessories online sales.

The Internet Marketing project

The strategic consulting for billiard CAVICCHI involves all the declinations of internet marketing, in a comprehensive project that was able to identify the most suitable platforms to get a return on investment, sharing business goals in short and medium-long terms.

NUR Srl as an Internet Marketing partner for Biliardi CAVICCHI developed a project of positioning on national and international search engines (SEO), together with the creation of a focused Landing Pages designed to reach specific audiences with targeted campaigns. The Landing Pages are used to create AdWords Pay per Click: choosing this internet marketing tool we ensures users to find the answers in just a few clicks to their targeted searches, thus achieving business goals in short-term and high conversion rates. The landing page created for Biliardi CAVICCHI were targeted to the USA (Los Angeles and New York) with the more general aim to explore new luxury markets.

The project of Internet Marketing also involved the design and renovation in the years of the company corporate website in Italian and in English, together with an e-commerce portal creation for the online sale of billiards accessories. NUR S.r.l. has also created a website in Russian and one in Arabic focused on the luxury sector.

In support of the web design activities was developed a mobile version of the website optimized to be viewed by every major mobile devices, which are now an important part of the overall access to websites.

Biliardi CAVICCHI asked NUR S.r.l. also to optimize the fan page on Facebook and the YouTube channel according to criteria of Social Media Marketing (SMM) and Social Media Optimization (SMO) to uniform their communication applied to different web 2.0 platforms.

The other activities that NUR S.r.l. carries on for Biliardi CAVICCHI are: e-mail assistance, hosting and the management of domains bought by the client.

Return on the Internet Marketing investment

With the investment in internet marketing Biliardi CAVICCHI was able to obtain results in terms of:

  • Significant increase in visitors
  • Penetration and testing of new foreign markets
  • Increased focus on luxury products


  • "With NUR we win also the online market"

    "With NUR we win also the online market"
    The Archt. Giancarlo Cavicchi, Executive Manager of Biliardi Cavicchi, based in Guastalla (RE) Italy, tells his professional relationship with NUR.
    Giancarlo Cavicchi (Biliardi CAVICCHI)