Social Media Marketing

Social Media Marketing is the branch of web marketing aimed to generating a virtual word of mouth on social networking platforms. These channels include mainly social networks and blogs, online communities able to bring together a variety of users audiences based on a continuous flow of content and relationships.

In order to reach a complete presence on the web you cannot forget the social media. Through these channels, it is possible to quickly reach the target of their business in an effective and measurable way.

Here are the main reasons why social media are getting an increasingly central role in the business world:

  • Virality of the contents: a post, a tweet, a share, a pin multiply the visibility and the diffusion of content on the web, increasing the range of the potential audience;
  • Brand reputation: with social media, you can monitor, build and improve the reputation of the brand, the major value for each company;
  • Employer branding: there are social network, LinkedIn is their most popular example, able to promote company "professional" word of mouth with the aim of finding staff, partners and new clients;
  • Social CRM: through social media you can develop and maintain a relationship of trust and loyalty with your customers, following them with a proactively pre and post-sales assistance
  • Social Advertising: digital advertising changed significantly in the age of social media, for that reason, even the ads must be updated by becoming creative and captivating;
  • Mobile and Tablet: more than 16 million people in Italy use Internet from their mobile phone or smartphone and more than 2 million from their tablets. Today more than ever the applications available on smartphones are so important for companies’ social media marketing strategies.

NUR S.r.l. offers to its clients a wide range of consulting services as part of the Social Media Marketing, starting with the possibility to provide complete and exhaustive training courses to reach the outsourcing of social network or blog identified together with the client.

A good SMM strategy cannot ignore the steps of:


  • Preliminary analysis of the sector
  • Personal account creation
  • Monitoring and statistic reports
  • Management of critical points and extra campaigns




  • "With NUR we win also the online market"

    "With NUR we win also the online market"
    The Archt. Giancarlo Cavicchi, Executive Manager of Biliardi Cavicchi, based in Guastalla (RE) Italy, tells his professional relationship with NUR.
    Giancarlo Cavicchi (Biliardi CAVICCHI)

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