Search Engine Advertising

The search engine advertising (SEA) is one of the main components of a potential SEM campaign, because a sponsored ads campaign on search engines can be a great strategy of visibility in support of a project such as SEO or even as an individual asset. For that reason, in view of the multiple potentialities offered by this tool, it will be necessary to use it professionally in order to manage carefully the costs and, at the same time, to increase its effectiveness in terms of expected return.

A SEA counselling, in fact, may be essential to select the best opportunity that paid advertising campaigns can offer, especially according to customer needs and to the goals to be achieved. In fact, according to these elements, NUR S.r.l. is able to evaluate targeted interventions or ad hoc campaigns, for example by encouraging in the phase of start-up or for of promotional activities.


In order to offer professional consulting in the field of search engine advertising, it will be essential to deepen with the client some issues that will determine univocally the detailed rules of approach to the campaign. Among these, for example:

  • What is the aim of the campaign? Do I want to do activities of brand awareness or give information about my services? On the other hand, do I want to sell a product of my e-commerce or promote a special offer?
  • What is the target audience? Who are my customers? Where are they? It is possible to select the beneficiaries of our targeted ads, for example defining the geographical context and going to optimize the reference language.
  • How to achieve the goals? For example, selecting a PPC campaign (pay x click) with text ads rather than a display campaign.

It will therefore be essential to set all the components that contribute to the success of an effective SEA campaign, starting first with the selection of a specific list of keywords that you will need to activate your ads according to specific requirements. Then you need to optimize text ads, which should reflect the programmatic functionality provided and last, but not in order of importance, you need to set the ads landing page that will be crucial in terms of conversion.

To achieve high performance with an AdWords campaign it is important to make a personalized previous analysis. This will allow you to:

  • define the expected goals
  • identify the target audience
  • select the right tool




  • "With NUR we win also the online market"

    "With NUR we win also the online market"
    The Archt. Giancarlo Cavicchi, Executive Manager of Biliardi Cavicchi, based in Guastalla (RE) Italy, tells his professional relationship with NUR.
    Giancarlo Cavicchi (Biliardi CAVICCHI)

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