Key concept strictly linked to Google, link popularity concerns the authority of the website contents. Originally used as one of the prominent factors in the Google PageRank calculation (now almost obsolete), it maintains a great importance from the conceptual point of view, because it reflects broadly what is the fundamental objective of positioning on search engines: to deliver high quality content in response to the queries made by users (query).
The concept of link popularity is based on a widespread human and social behavior: more people mention a source about a specific subject, more this source has a chance to be recognized over time as universally authoritative, thus increasing the intrinsic value of it. While simplifying a bit ', the same thing happens to a website and its contents. In fact, more sources mention the page of a website and more are the chances that Google considers them relevant and authoritative. Moreover, in which way is possible to increase the popularity of a web resource? The answer is simple: with links. The link is in fact the way in which, on a website, it is possible to mention an outside source to support the subject matter or for further information. More websites concerning the same theme will do this operation and greater will be the chance that Google recognizes the said source as authoritative resource and therefore gives them a good ranking on the SERP research.
Granted that the concept should be applied in a broad sense, NUR Srl goal SEO in projects contemplates the possibility of increasing the link popularity of a site. This can be done trying, as much as possible, to improve the relevance of the information transmitted to Google through the website and, at the same time, to encourage the authority that over time this web resource going to acquire. Only by offering effective and quality content, you may aim to achieve authority on the web, and this is what we do when we study a SEO strategy for a client. We try to make the most from the characteristics of products and services, we specifically organize the layout and updating of content and we make sure that this content can become "viral"(spontaneously get the recognition it deserve from the web).
Increase the number of incoming links to a website is not the only way to certify the relevance of a resource for search engines. In fact, the advent of Web 2.0 and the relative popularity of social networks gave a new and decisive impulse to this concept, even if it is not defined as active in terms of ranking. Through various social networking platforms, users can now express themselves for example a sign of esteem towards a page with the "Like" on Facebook or with the +1 on Google Plus , but also share an interesting link with Twitter or Linkedin. In the same way, other types of content such as video can be considered as authoritative, just think about how the views of a video on YouTube can generate great virality on the web, sometimes even overcoming the borders (see television crossover based on footage taken from the network).
It is clear that the continued evolution of the web and of the media in general, greatly amplify the original concept of link popularity, creating problems in order to evaluate its effectiveness. For this reason, the traditional logic for the numerical evaluation of links and backlinks, based on the mere quantitative calculation of the sources, today are obsolete and does not prove the effectiveness of the project. However, it is important to include in the creation of a complex Internet Marketing project , with dynamics related to SEO, also a study for the link popularity implementation and that is what NUR S.r.l. daily do dealing with the various clients website ranking.
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