According to the definition given by ISO 9241, which refers to information products in general, usability is the "extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. "
The concept of website usability born as support to the interfaces design with which the user interacts every day. Therefore, it is essential to proceed with the right step during the design of the website:
Starting from these basic questions, we switch the operative phase, in which the key concepts of usability help to solve the web design problems: readability, understandability, orientation, recognition and salience of the elements.
That is why the NUR S.r.l. team of web usability works closely with the website designers in every stage: from the goals definition to the website architecture, to combine all requirements by proposing a layout easy to use and effective for communication.
A key point in designing a "usable" website is placing the most important information in the right places of the pages. Theoretically, this procedure is justified by:
A usable website is nice to use, able to attract the user in the right places within the average time spent on pages, increasing the conversion rate and encouraging the return of the user on the website.
NUR S.r.l. offers to its clients a web usability service which includes not only the proper design of a new web interface, but also an analysis of the original website to identify usability problems and find the best methods to solve them, according to the most commonly used technologies and devices.
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